Targeting the Detailing Market
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Since we have a fully equipped detail bay along with a good detailer (maybe 2 now) were thinking of targeting that market. Anyone have any experience with this, also what kind of rates are competitive/normal? We will likely pursue a few dealerships too so what kind of rates for high volume work too is a concern.
It’s worth a try. But most dealerships have their backs against the wall and it would be hard to
squeez a nickel out of them. And detailing work is usually kept in house…However, why not offer detailing services to the general public? Or upsales for certain collision
customers?I’m sure many come in for minor repairs like bumper covers, why not offer to clay/wax the entire
vehicle for an additional $100 or so; discounted from your regular $130? Interior shampoo is
another great upsale.For major paint “correction” jobs (4-5 steps), or even a minor 2 step correction, this can be very
involved and your guys would likely need some training. Autopia.org has all the info you need
regarding all aspects of detailing.Some tid bits:
http://www.autopia.org/forum/professional-detailer-general-discussion/118180-my-detailing-packages-advice-needed.html
http://www.autopia.org/forum/detailing-business-management-marketing/117308-looking-some-input-more-volume-maintanence-work.html
http://www.autopia.org/forum/detailing-business-management-marketing/117345-how-let-customers-know-you-exist.html
http://www.autopia.org/forum/detailing-business-management-marketing/116827-paint-correction.html
http://www.autopia.org/forum/detailing-business-management-marketing/116400-maintenance-plans.htmlI’ll post some about products shortly.
For volume work:
http://www.3dproducts.com/
http://www.automagic.biz/Meguiars offers lots products for fleet/volume work
But for really high end work, there are better products available. This is what i try to concentrate on.
These guys do serious high end stuff and charging a premium:
http://www.autopia.org/forum/pro-details-before-after/117202-hammered-black-z06-corvette-brought-back-life-98-pictures.html
http://www.autopia.org/forum/pro-details-before-after/116518-s281-mustang-cobra-saleen-650-horsepower.html
http://www.autopia.org/forum/pro-details-before-after/116768-ferrari-california-exhibition-room-detail-25-hours.html
http://www.autopia.org/forum/pro-details-before-after/117109-07-ferrari-599-gtb-correction.htmlThanks Han,
Sorry if I wasn’t clear, We do want to go after both dealers and general public. Hope to get some volume from a dealer or two to keep the detailer busy until the general public side takes off. We’ve got a few good relationships with some dealers for collision work so we got a foot in the door for that. But I know what you mean they try to keep it in-house, but I do know some still sub out to local detail shops in my area.
Another thing worth mentioning is the majority of the customers I anticipate seeing here are daily drivers, my area does not sport many show cars & high end vehicles. The odd one I guess but its a small market here.
Since you already have an area and detailers, why not go for it?! For your shop, volume is key.
For me, i can only crank out so much with 2-3 guys. And when time permits, i clay and wax
for free but generally for bigger jobs (around 2K). It’s very quick, not much more work than
just a regular wash, really.
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